HEARTS OVER MINDS

When there are no barriers between you and the ingredients, a meal reaches its greatest potential

When you translate a brand into a value larger than the sum of its parts, you connect with consumers and Facebook fans through a shared value system, rather than a list of tangible items.   The brands that fascinate, drive loyalty and behavior are the ones who understand people make choices with their hearts, not their minds.  Catering can easily be dismissed as a commodity service, something reduced to price comparison.   When developing creative for Morgan Robinson of SMOKE Open Fire Cooking, we didn’t want to get too caught up in what he does.  We wanted the spirit of what captivated us the very moment we watch him prepare a meal.  Above is the value statement we developed to serve as inspiration for the creative and re-branding.  

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Jody Brettkelly - What a fantastic photo Quentin – Oh what beautiful lighting and to be amongst the grapes -heaven!

Quentin - Thank you Jody! I’ll be sure to share the next time they have another event like this, I think you’d enjoy it. Q

Rachel Lloyd - Sitting at Starbucks looking up garlicky shrimp recipes and I see the name,Quentin Bacon as the photographer… Googled and here you are. What breath taking pictures. Thank you!

Jody Brettkelly - Thanks for popping over Quentin! Just spent a good few mins browsing your pics again.

INTRODUCING ORIGIN SPICES

Origin Spices has a simple belief; your spice should not be sitting trapped in little bottles in your cabinet.   They should be sitting out on the counter, paint brushes, ingredients you grab with your fingers and dust onto any meal, no measuring required. This is how things are done by many around the world who appreciate the history, family traditions and significance spices have to offer.    

After a couple weeks developing creative and media for Origin Spices, I came to really appreciate not only the flavor of the spices I enjoy, but also their history and all the ways I never knew I could use them.

The idea behind the spice box is simple.  You should build your own and or choose from designated groups of like spices that meet your needs.  It’s also a great gift idea.  It’s just beautiful to look at and a treat to cook with.  Have some fun and check out the website/blog for a great exploration into everything spice.

www.originspices.com

 

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TREASURE HUNT! | pica pica gold

There’s nothing more exciting than discovering hidden treasure.  As a child, I spent hours at camp, digging holes with little care for fishing, hiking, jungle gym… I was hooked on the chance for discovery.

Facebook is a perfect platform for recreating this kind of nostalgic fun, especially if you’re your brand has the dynamic of irreverence as Pica Pica’s “be corny” tag does.  Beyond the obvious mention of Pica Pica’s main ingredient, it speaks to the greater idea of living the “authentic life,” being yourself…something San Francisco is all about.   We’re starting out with food, but will be building the campaign to larger and larger prizes with the desire to captivate and entertain a greater amount of fans that can connect the dots to the restaurant’s door.  What other way to celebrate great food?!

Join the hunt here

  

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Jody Brettkelly - How very cool! Love this idea!

Quentin - I’ll need to get some Treasure planted in Rockridge for you :-)

SMOKE | open fire cooking

My camera gear smells like hickory and I nearly melted off a lens hood, but I’ve come to revel in the occupational hazards of working with culinary clients, especially with those who can work fire into the rustic and refined spectacle Morgan Robinson creates.

A Napa Valley caterer, Morgan’s signature service revolves around a fire breathing steel monstrosity that belts out smoke and heat, imbuing his meals with the savory fragrance of yest-er era.  This is how kings used to be served.  It’s bold and intimidating, yet elegant, romantic and fascinating to watch a man throw together multi-course meals to feed dozens at once.

I’ve been learning a lot from Morgan about food and cooking while simultaneously trying to capture the spirit of it all into images and video.  There’s little time for staging our shots.  We’ve worked out some choreography together so we can quickly improv key shots along the way before the food and image disappears.  You have to move fast, eat the smoke and try not to melt anything plastic.

 

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STACEY MONROE’S 15TH ANNUAL HALLOWEEN PARTY

I photographed another year at Stacy Monroe’s Halloween party at Spankey’s in Castro Valley.  Why is it that Halloween evokes such a sense of debauchery in us adults?  There’s nothing like drinking, dancing, shooting guns and photographing at the same time.  It’s actually a really great crowd that makes for a great time.  I don’t care what anyone says; never lose touch with your inner-child.  Most of the attendees are stylist s and friends of stylist, so everyone knows everyone in some way or another.  If you go to Stacey’s you’re invariably going to your stylist kid’s birthday parties and they come to yours.  Most of our family goes to Stacey’s to see Stacey’s daughter, Elida.  Elida attended Leah’s and I wedding and created the Leah’s rapturous look; photos here

 A great amount of time and energy is dedicated by most to conjure up some great costumes, seriously Chewbacca!!!  This is Stacy’s 15th year of hosting the party that includes prizes for the best costumes.  Thank you Stacy from everyone who attended for hosting such a great time!  We love you and Stacy Monroe’s salon!  How about something for New Years?  

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jo - Wow, Quentin you have been really busy – loads of new things to read. These people look so incredibly fun – what a blast!

Quentin - Thanks Jody! Yes, it’s been a busy time. Thanks for swinging by and checking things out!

CONNECTING IN THE REAL WORLD

Great food is central the best times in life.  The owners of Pica Pica understand this intuitively on so many levels and it’s the basis for their continued success and growth.  We’re in the middle of re-branding the visual system and approach to social media while simultaneously planning the launch of their third restaurant in the Castro.  Social media, Facebook especially, is maturing fast.  The biggest and most exciting aspect of Facebook is that people want their online identity and experience to cross over into the real world.  It’s not enough to simply start a page, pimp your brand message and offer endless “special offers.” It offers no real value and long term cheapens your brand.  You have to embody an idea others can connect with, join and collaborate with in the real world.  It offers so many more opportunities as well as being more genuine and human.  We’re stepping out from behind our Facebook page and launching some fun that will certainly inspire others to get out from behind their computers as well.  We just launced our first TREASURE HUNT!  Come play with us!

Pica Pica Maize Kitchen – Facebook

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