There’s nothing more exciting than discovering hidden treasure. As a child, I spent hours at camp, digging holes with little care for fishing, hiking, jungle gym… I was hooked on the chance for discovery.
Facebook is a perfect platform for recreating this kind of nostalgic fun, especially if you’re your brand has the dynamic of irreverence as Pica Pica’s “be corny” tag does. Beyond the obvious mention of Pica Pica’s main ingredient, it speaks to the greater idea of living the “authentic life,” being yourself…something San Francisco is all about. We’re starting out with food, but will be building the campaign to larger and larger prizes with the desire to captivate and entertain a greater amount of fans that can connect the dots to the restaurant’s door. What other way to celebrate great food?!
Join the hunt here
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