Great food is central the best times in life. The owners of Pica Pica understand this intuitively on so many levels and it’s the basis for their continued success and growth. We’re in the middle of re-branding the visual system and approach to social media while simultaneously planning the launch of their third restaurant in the Castro. Social media, Facebook especially, is maturing fast. The biggest and most exciting aspect of Facebook is that people want their online identity and experience to cross over into the real world. It’s not enough to simply start a page, pimp your brand message and offer endless “special offers.” It offers no real value and long term cheapens your brand. You have to embody an idea others can connect with, join and collaborate with in the real world. It offers so many more opportunities as well as being more genuine and human. We’re stepping out from behind our Facebook page and launching some fun that will certainly inspire others to get out from behind their computers as well. We just launced our first TREASURE HUNT! Come play with us!
Pica Pica Maize Kitchen – Facebook
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